Video is making a sizeable impact in trust marketing When you take the time to put together an auto-run video marketing message with a firm (but not forceful) call to action the visitor can experience a personal touch in your marketing message

The Internet is all about freedom It is the freedom to explore, the freedom to learn new things and the freedom to pursue a business that can make money

Let’s say you have developed a website that is professional, helpful and has become trusted in your particular industry You have worked on multiple efforts to market your site and have seen improved results as a direct result of your efforts

Let’s face it; the web is filled with entitlement issues. For a few dollars a month we gain access to the world via an Internet connection. We want sports scores and we don’t want to wait for the sports networks on television to scroll their list, so we log on and get the score. We missed a portion of a television show we like so we log on and often find the program available to watch on demand.

In times when the economy is in a downturn some business owners may conclude that there is the distinct possibility their business may be in jeopardy. Sometimes a marketing problem simply requires a change in perspective. Many of the most successful business owners found enormous success by learning new methods of marketing in a depressed economic market. If you own a custom car manufacturing company that charges hundreds of thousands of dollars for your vehicles I may not be able to help you, but for most online businesses a simple makeover in your marketing strategy may improve trust and sales.

If you were to suggest to some members of our population that you thought they could take their business online you may get an unusual response. For some the notion that you can conduct business online remains a foreign concept. You might as well be asking them to go and start a new colony on the moon. The hurdle seems way too high and the fear of the unknown remains a powerful deterrent.

Can your website breathe?

Think for a moment about your body and how it operates when you breathe. Air is inhaled, filling the lungs with oxygen and allowing that oxygen to recharge your blood cells as it cycles through your system. As you exhale the depleted waste called Co2 is forced from the lungs as the body waits for another round of oxygen.

Have you ever received one of those forwarded emails that relates a nice story or some inspiring pictures and then lays on a guilt trip if you don’t immediately send that email to a million other people in your sphere of influence, complete with the same guilt ridden message?

If an online company is large enough they might consider the services of a white hat hacker. Typically when you hear the word ‘hacker’ it conjures up someone who, with ill intent, searches for ways to mine your company data and destroy or replace data. However, a white hat hacker is someone who could use their abilities to harm your business, but they make the choice to help uncover security failings in your system and then assist in finding ways to protect your company from other hackers.

In the 1980’s many newspapers were developing their copy using a cut and paste technique. Obviously this was an improvement over typeset, but still time consuming. As desktop publishing came to prominence newspapers began to be developed on a computer and sent electronically to have a film made of the copy for print.